Brand brief and claim approval sheet

UGC and Content Creator Business | PublicProof Academy working document

Force the brand to put its claims and approvals in writing before you shoot, so you are not the one who invented an unsubstantiated claim.

Business

State or jurisdiction

Prepared on

Owner

Official source saved

Next review

Brief basics

Brand and contact name
Product and exact SKU
Target audience
Platform and aspect ratio
Number of assets and hook variations
Deadline and delivery method

Claims the brand is asking me to make

Write each claim out word for word
For each claim: has the brand given me written substantiation? yes / no
Any health, safety, weight, income or cure claim? if yes, stop and request the study
Any comparison to a named competitor? if yes, request the support
Any before and after or results claim? if yes, request the typicality basis

Disclosure plan

What am I receiving (payment, product, commission, other)
Disclosure wording to be used
Placement: on-screen text in first 3 seconds
Placement: spoken line
Platform paid-partnership tag on
Confirmed the brand will not ask me to remove or shrink it

Rights and releases

License term, territory and channels agreed in writing
Paid ads or whitelisting included? yes / no and priced
Work made for hire requested? if yes, priced as a buyout
Model releases signed for everyone on camera
Anyone under 18 on camera? if yes, state rules checked and guardian signed
Music and stock licenses cover commercial and paid advertising use

Sign off

Brand representative name and title
Date of written approval
Where the approval email is saved
My initials

Use rule: Education and organization only. Record the agency, official source, checked date, cost, proof saved and responsible person for every consequential requirement. Unknown means stop and confirm. Example rows are labeled EXAMPLE and are not your data.