Dropshipping Store advertising claim and endorsement disclosure checklist

Dropshipping Store | PublicProof Academy working document

Clear every ad, product page and creator post against the FTC pricing and endorsement rules before it runs.

Business

State or jurisdiction

Prepared on

Owner

Official source saved

Next review

Pricing claims

Every compare-at or was-price is a price at which we actually and openly offered the item - evidence saved
The period we offered that price at was reasonably substantial - dates recorded
No permanent sale and no countdown timer that resets on refresh
Any comparison to other merchandise makes clear to the shopper what is being compared
Shipping, duty and fees are disclosed before the buyer commits, not after
Free shipping claims are true for the destinations we actually ship to

Product claims

Every performance claim can be substantiated by a document we hold, not by the supplier's copy
No unqualified Made in USA claim on any product made or shipped from outside the United States
No health, medical or safety claim unless we hold the evidence and the product is lawful to sell
Photos and video are of the sample WE received, or we hold written permission for the supplier's assets
Stated shipping window on the ad matches the window on the product page and at checkout

Reviews and creators

No review we wrote, bought or incentivised is presented as an independent customer review
Negative reviews are not filtered, hidden or reordered to inflate the rating
Every creator, affiliate and employee post discloses the connection clearly and conspicuously
Disclosure wording is in our written brief and the creator confirmed it in writing
Free product, commission links and discount codes are treated as connections requiring disclosure
We keep copies of posts made on our behalf and the briefs we issued

Sign-off

Reviewed by, date, and the asset or campaign this covers
Official source relied on and the date it was checked
Next review date

Use rule: Education and organization only. Record the agency, official source, checked date, cost, proof saved and responsible person for every consequential requirement. Unknown means stop and confirm. Example rows are labeled EXAMPLE and are not your data.