Amazon account defence and plan of action file

Amazon FBA and Wholesale Selling | PublicProof Academy working document

Assemble the evidence and the response template before a suspension, so a listing removal is a bad day and not the end of the business.

Business

State or jurisdiction

Prepared on

Owner

Official source saved

Next review

Standing evidence pack, kept current

Commercial invoices for every active SKU, showing legal business name, brand and quantities
Written Amazon resale authorisation or distribution letter per brand
Compliance certificates: GCC, CPC, test reports, label photographs
Business registration, EIN letter and sales tax registration certificates
Bank statements matching the invoice payments
Supplier contact details who will confirm the account if Amazon calls

When a listing is removed or the account is at risk

Record the exact notice text, ASIN, date and stated reason before responding
Identify whether it is a rights-owner complaint, an authenticity claim, a safety or compliance claim, or a performance metric
Pull the invoice and authorisation for that exact ASIN
Do not guess at a cause in writing; state only what the documents prove
Draft the plan of action: root cause, immediate corrective action, preventive change, with dates

Concentration and continuity checks, quarterly

No single brand above the share of revenue I could survive losing
A second sales channel live and taking orders
Cash buffer covering one full reorder cycle
Product liability insurance in force with Amazon and brands named as additional insureds where required
Two-factor authentication on an account and device I control
Off-platform record of customers and suppliers that survives losing the Amazon account

Tax and compliance re-check, twice a year

Any new off-Amazon channel reviewed against every state's registration rules
Resale certificates renewed and reissued to suppliers where expired
Agency questions still marked unknown chased and answered in writing
Federal compliance file re-checked for new products added since last review

Use rule: Education and organization only. Record the agency, official source, checked date, cost, proof saved and responsible person for every consequential requirement. Unknown means stop and confirm. Example rows are labeled EXAMPLE and are not your data.